Memory Allocation for char*

One common problem that I have noticed is that people copy char* pointers thinking that the pointers will be valid when used but this is rarely the case. See the example below.

//Program tested on Microsoft Visual Studio 2008 - Zahid Ghadialy
//Example demonstrates allocation of memory for char*
#include<iostream>

using namespace std;

typedef struct {
  char const * name;
} TypeInfo;

TypeInfo* MakeType(const char *typeName)
{
  TypeInfo* newNamedTypeInfo = new TypeInfo;

  char* newTypeName = new char[strlen(typeName) + 1]; 
  strcpy(newTypeName, typeName);
  newNamedTypeInfo->name = newTypeName;

  return newNamedTypeInfo;
}

int main()
{
  TypeInfo* testType = MakeType("Apple Banana");
  cout << "testType->name = " << testType->name << endl;

  return 0;
}

Please suggest any improvements.

The output is as follows:

Note that there is a memory leak in the program if you can spot it and fix it then you are already half way through :)